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MBIS Technology Architecture | SAP CRM
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SAP CRM´s basic functions:

  • Marketing Management

    • Campaign management
    • Lead management
    • Target group determination
    • Customer behavior analysis
    • Customer profitability analysis
    • Customer lifetime value analysis
    • Commercial promotion management

  • Sales

    • Opportunity management
    • Activity management
    • Processing sales orders
    • Processing contracts

  • E-Selling

    • B2B (Business-to-Business)
    • B2C (Business-to-Consumer)
    • Management of product catalogues and product suggestions
    • Web analyses

  • Field Sales & Services

    • Running sales campaigns
    • Producing visit plans
    • Opportunity and activity management
    • Processing sales orders
    • Processing service notifications and job orders

  • Call Center

    • Assesment of leads and opportunities
    • Incoming and outgoing calls
    • Evaluation of complaints
    • Call center services
    • Customer help desk

  • Customer Services

    • Complaint processing
    • E-service
    • Confirmation of services
    • Processing of service contracts

CRM Internet Sales

CRM Internet Sales component facilitates electronic trade activities. Products and services are supplied to the market through online stores created on the system. The customers use the online catalogues to select products and make configurations, and they can track their orders.


CRM Mobile Sales/Service

This function enables field staff to access any customer information they may need whether or not they are connected to the CRM server. When not directly connected to the CRM server, data exchange is ensures through synchronization with the server.


CRM Customer Interaction Center

CRM Custormer Interaction Center is designed to allow the call center employees to access customer information swiftly. Separate screens are designed for employees with different tasks/roles to enable them to access swiftly and directly the information they need.

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